Concept Store PRM
Norblin Factory

Żelazna 51/53 Street, Warszawa

Get directions

Contact

+48 453 053 200
conceptstorewwa@prm.com

Book an appointment

Opening hours

Monday - Saturday 10 - 21
Sunday (commercial) 10 - 20

Contact

+48 453 053 200
conceptstorewwa@prm.com

Opening hours

Monday - Saturday 10 - 21
Sunday (commercial) 10 - 20

PRM

PRM is a community of fashion avant-garde sensitive to beauty, aesthetics, and quality. A concept bringing together people with shared values and beliefs, curious about new things and open to experiences. It is a space for those who are not afraid to experiment, striving for the most suitable choices for themselves.

NORBLIN FACTORY

Norblin Factory, a recently rediscovered gem of post-industrial architecture, is currently the most vibrant place in Warsaw, attracting daily thousands of residents and tourists with its unique atmosphere.

The new PRM Concept Store was established here, drawn by the prevailing ambiance and values aligned with brand’s philosophy. The location reflects references to the culture, the synergy of history and modernity, and the highest level of quality, on top of endless choice of activities and experiences. 

FASHION

It's a concept where luxury mixes with street style, and popular culture intertwines with the niche. The brand brings together those who enjoy playing with trends, viewing fashion as an endless field of possibilities and experiences that enhance their lives. PRM portfolio is dedicated to global citizens full of curiosity and creativity, to consumers with high sense of aesthetics, to those who prioritize the quality and elevated values. 

ART

Art, especially contemporary, inspired by urban life, is an extremely important pillar of PRM. Therefore, we have invited Kuba Gliński as our first artist to collaborate. Gliński is a performer and audiovisual artist who creates total and radical works that compel reflection and decoding on various levels.

His artistic explorations are rooted in the work of Jean-Michel Basquiat, the American street art icon, and he is drawn to the practice of overpainting and layering his pieces. His art carries a significant introspective charge, enclosed within the universe of his images. Gliński does not rationalize his creations; he relies on free expression and makes choices that are closest to his own sensibilities. 

Design

In addition to fashion, the PRM boutique features many designer elements, from refined classics to contemporary furniture and lighting projects, to unique finds curated by the design team. The interior of the concept store also emphasizes the values of the PRM brand, which blend classical with modern design. The main entrance is adorned with a fascinating lighting installation, the Crystal Grid from the Preciosa Lighting portfolio, which combines the transparency of geometry with the brilliance of hand-blown crystal.

In the main part of the salon, you'll find organic lighting forms by Henge, aptly named Tape, which emphasize the harmony and fluidity of rhythmic complexity, highlighting the ethereal construction. The brand often refers to the metaphysics of beauty, perfectly aligning with the values close to PRM, underscored by the richness of unique materials abundant in the boutique space. 

MUSIC

In addition to art and design, music, which is extremely important to the brand, has also found a home in the boutique. In the morning, atmospheric jazz curated by polish artists flows from the speakers, while in the afternoon, often local DJs take over the space with their dedicated sets.

The most valuable element of the PRM music phillar is the vinyl lounge area. Catering to the most discerning audiophiles, PRM has created the first vinyl corner in Poland, curated by most know polish jazz musician, Wojtek Mazolewski, who shares his passion for crate digging - the art of finding the most collectible albums from the farthest corners of the world.

The vinyl collection has permanently found its place in the PRM boutique; the customers and brand friends are welcome not only to shop but also relax, listen to selected albums, both the latest releases and those usually unavailable on the market.  

Brands available at PRM:

Japanese Undercover, inspired by the works of Vivienne Westwood 

Beloved in the region Vetements 

Maison Mihara Yasuhiro, combining fashion and art 

Matthew M. Williams blending avant-garde with human emotions in 1017 ALYX 9SM 

Needles straight from the iconic Tokyo boutique Nepenthes 

British luxury streetwear Represent by the Heaton brothers 

Straight from LA, 424 by the rebellious Guillermo Andrade 

JW Anderson, a modern interpretation of classics 

Kenzo in a new edition by Nigo, founder of A Bathing Ape and Human Made 

Also, Bape itself 

Exclusively in the region, the French brand Drôle de Monsieur and Japanese Neighborhood 

The famous 'no problemo' Aries 

The trendiest trekking shoes ROA 

Filling Pieces, which brings positive changes through design 

Also from Amsterdam, the community based Daily Paper brand 

Classics like New Balance and adidas Originals 

Parisian A.P.C. since 1987 

Favorite models of Reebok in the new Reebok LTD edition 

The iconic Birkenstock and Carhartt WIP 

And new additions, including Fiorucci, a full collection of Maison Kitsuné

and for the first time in the region, Sporty & Rich